BBA/B.Voc

Introduction

The growth of Indian economy over the last 15 years has been tremendous. The opening up of Indian economy has led to free inflow of foreign direct investment (FDI) along with modern cutting edge technology, which has increased the importance of private sector in Indian economy considerably. Previously, the Indian market was ruled by the government enterprises but the scene in Indian market changed as soon as the markets were opened for investments in 1991. This saw the rise of the Indian private sector companies in Banking, Retail, Telecommunication, Automobiles, Insurance, Manufacturing etc. which prioritized customer’s need and speedy service through skilled manpower.

Working in a large, modern, international organization, a medium sized company or even a small start-up firm requires a range of business capabilities. The managerial activities at small enterprises are a responsibility of owners while in multinational companies and large scale organizations, managerial responsibility is given to a hierarchy of skilled and certified professionals. The most valuable employees are those who have not only a sound knowledge and understanding of the various parts of a business, but those who are quick learners and team players with leadership potential. Business activities are multifaceted and thus call for professionally qualified experts in business administration.

Management Education for the future

Future Organizations will become more flexible and transparent, with a focus on project-based relationships and business sustainability. Leadership will become more horizontal and shared as increased social and external collaborations breakdown the traditional hierarchical model. Management of the future will essentially be a management of change. There is a gradual shift from the long cherished traditional practices to the ones which are modern and unconventional. Technology, automation and research are some of the other words that drive the processes of the 21st century conglomerates. This dynamic, ever-changing and technology driven world of business, thus, demands of the professionals not just sound conceptual knowledge but also an attitude that enables easy adaptation to the changing environment. These are professionals who would be guided in future not by their hunches but by the facts derived from careful analysis of data thus making research the base for sound decision making. A strategic merger of research, technology and strategy is what will ultimately define the conglomerate of tomorrow.

Course Objective

A three year program is an intensive, rigorous and selective course designed to provide each student with the intellectual and professional tools needed to assume positions of higher responsibility. The program is focused at developing strong foundation for business fundamentals and enhancing conceptual skills to understand the basics of problem solving and encourages students to develop their own unique style of leadership. To be successful in this programme , a person needs enthusiasm , commitment and a willingness to not only work hard but learn new ways of thinking and implementation. The management programme at JIMS equips the students with the required skills, knowledge and attitude to efficiently discharge supervisory responsibilities in the ever growing business and corporate sector. This course helps in attaining a level of competence that permits a person to deal with all aspects of business transactions.

Course curriculum

The programme at JIMS is designed around a set of modules that are common to all pathways. These modules cover general business functions, strategic management and organizational analysis. These modules also guide an aspirant towards the achievement of the generic post-graduate goals of strategic awareness, developing leadership potential and understanding the theory and practice of international business