BBA & B. Vocational




The growth of Indian economy over the last 15 years has been tremendous. The opening up of Indian economy has led to free inflow of foreign direct investment (FDI) along with modern cutting edge technology, which has increased the importance of private sector in Indian economy considerably. Previously, the Indian market was ruled by the government enterprises but the scene in Indian market changed as soon as the markets were opened for investments in 1991. This saw the rise of the Indian private sector companies in Banking, Retail, Telecommunication, Automobiles, Insurance, Manufacturing etc. which prioritized customer’s need and speedy service through skilled manpower.

Working in a large, modern, international organization, a medium sized company or even a small start-up firm requires a range of business capabilities. The managerial activities at small enterprises are a responsibility of owners while in multinational companies and large scale organizations, managerial responsibility is given to a hierarchy of skilled and certified professionals. The most valuable employees are those who have not only a sound knowledge and understanding of the various parts of a business, but those who are quick learners and team players with leadership potential. Business activities are multifaceted and thus call for professionally qualified experts in business administration.

Management Education for the future

Future Organizations will become more flexible and transparent, with a focus on project-based relationships and business sustainability. Leadership will become more horizontal and shared as increased social and external collaborations breakdown the traditional hierarchical model. Management of the future will essentially be a management of change. There is a gradual shift from the long cherished traditional practices to the ones which are modern and unconventional. Technology, automation and research are some of the other words that drive the processes of the 21st century conglomerates. This dynamic, ever-changing and technology driven world of business, thus, demands of the professionals not just sound conceptual knowledge but also an attitude that enables easy adaptation to the changing environment. These are professionals who would be guided in future not by their hunches but by the facts derived from careful analysis of data thus making research the base for sound decision making. A strategic merger of research, technology and strategy is what will ultimately define the conglomerate of tomorrow.

Course Objective

A three year program is an intensive, rigorous and selective course designed to provide each student with the intellectual and professional tools needed to assume positions of higher responsibility. The program is focused at developing strong foundation for business fundamentals and enhancing conceptual skills to understand the basics of problem solving and encourages students to develop their own unique style of leadership. To be successful in this programme , a person needs enthusiasm , commitment and a willingness to not only work hard but learn new ways of thinking and implementation. The management programme at JIMS equips the students with the required skills, knowledge and attitude to efficiently discharge supervisory responsibilities in the ever growing business and corporate sector. This course helps in attaining a level of competence that permits a person to deal with all aspects of business transactions.

Course curriculum

The programme at JIMS is designed around a set of modules that are common to all pathways. These modules cover general business functions, strategic management and organizational analysis. These modules also guide an aspirant towards the achievement of the generic post-graduate goals of strategic awareness, developing leadership potential and understanding the theory and practice of international business

Semester-1 Semester-2
English & Communication Skills Environmental Studies
Computer Applications Business Organization
Overview of Retailing Retail Marketing & Communication
Principles of Management Business Statistics
Business Mathematics Macro Economics
Micro Economics Cost Accounting
Business Accounting Foreign Language-French-II
Foreign Language-French-I Retail Management Perspective & Communication
Customer Service Management
Semester-3 Semester-4
Business Communication Entrepreneurship and Small Business Management
Legal Aspects of Business Information Management System
Human Resource Management International Business
Marketing Management Organisational Behaviour
Management Accounting Income Tax
Business Research & SPSS Financial Management
Community Services Project Field Study-I
Buying & Merchandising - I Store operations-1
Semester-5 Semester-6
Business Policy & Strategic Management Managerial Skills Development
Business Ethics & CSR Management of Industrial Relations
Indian Financial Market & Institutions International Marketing
Production and Operations Management Individual Financial Planning
Corporate Tax & GST IT Application in Retail
Corporate Grooming & Personality Development Major Research Project/ Field Study-II
Summer Internship Report and Presentation Retail OPERATIONS & Store Management-ii
Buying & Merchandising-II Customer Value Management
Visual Merchandising and Store Management


A Smooth transition from the classroom to the workplace...

To achieve the goal of imparting management education consistent with the demands of the industry, the management department of the college ensures that there is fine balance of theory and practice in every class. Industry experts from various fields of management are invited every month to interact with the students on latest practices being followed in the corporate world. Industrial visits are organized to provide an insight into the manufacturing processes, quality control and compliance mechanisms in place in manufacturing units for various products. The students are also put through a rigorous, two-month internship program to master the skills required to perform in the industry. Soft skills and personality development programs are organized with special emphasis on polishing communication skills, developing leadership qualities, teaching management of time , cultivating the art of right delegation and grooming the candidate, in general, for giving his best in the industry. Learning gradually the finest nuances and various aspects of business activity, the student is transformed into a professional with sound management ability. In addition to this,the college placement cell is actively involved in matching the talent with the requirements raised by the industry for various positions. The in-house Group discussions, extempore sand Mock interview sessions prepare the students for facing the most challenging of the selection procedures.

Policy Guidelines for Vocational Courses


The University Grants Commission (UGC) has launched a scheme on skills development based higher education as part of college/university education, leading to Bachelor of Vocational (B.Voc.) Degree with multiple exits such as Diploma/Advanced Diploma under the NSQF. The B.Voc. programme is focused on universities and colleges providing undergraduate studies which would also incorporate specific job roles along with broad based general education. This would enable the graduates completing B. Voc. degree to make a meaningful participation in accelerating India’s economy by gaining appropriate employment, becoming entrepreneurs and creating appropriate knowledge. The Jagannath University, NCR offers B.Voc. in the field of Retail Management, IT & Software Development, Interior Design, Travel, Tourism & Hospitality sector and Journalism & Mass Media to the eligible students who are interested in pursuing Bachelor’s Degree in Vocation, Diploma and Advanced Diploma. The University syllabus has two parts, general education and skill component. The skill component is covered by Skill Knowledge Provider. Jagannath Institute of Management Sciences, Lajpat Nagr is an AICTE approved SKP. This SKP has signed an MOU with Jagan Nath University, NCR for conduct of the skill component of the syllabus..


The certification levels will lead to Diploma/Advanced Diploma/B. Voc. Degree to be offered by Jagannath University, NCR Following table shows the various certifactions and their duration:

NSQF Level Skill Component Credits General Education Credits Total Credits for Award Normal Duration Exit Points / Awards
4 18 12 30 1 Semester Certificate
5 36 24 60 2 Semester Diploma
6 72 48 120 4 Semester Adv. Diploma
7 108 72 180 6 Semester B. Voc Degree