Dr. Rohit Mahajan

In the modern world, where technology is getting advanced, Digitalization is increasing its pace. Every organization has brought transformation in their work-style by adopting new technology and using new tools. Every task is being digitalized now. Consequently, job opportunities are increasing in the field of Digitalization and Digital Marketing. Artificial Intelligence in collaboration with digitalized tools has made the processes easier and made the organizational functions dynamic.

Due to much advancements in technology, educational institutes are providing updated curriculum to the students to match the industry expectations. DIHE-JIMS Noida, affiliated to Chaudhary Charan Singh University(CCS) is providing updated curriculum as per industry expectations. DIHE-JIMS Noida is providing Digital Marketing Course in BBA and BCOM and is providing AI related courses in BCA.

DIHE-JIMS Noida is also providing the Journalism course. In Journalism course, students and undergoing specializations like photo journalism, Video Editing and Journal writing. After doing BAJMC (Bachelor in Journalism and Mass Communication) from DIHE-JIMS Noida, students can become Photo Journalists, Journal Writers, News Reporters, Video Editors, Anchors and News Editors.

The course curriculum of DIHE-JIMS Noida also contains Industry Internships in 5th and 6th semester, which help in developing industry oriented skills among students. Different types of Workshops related to Data Sciences, Fintech, Digital Marketing and Video Editing are conducted at DIHE-JIMS Noida, in which students learn various skills, which are further useful in their industry tenure.

Students get following job opportunities after undergoing BBA, BCOM and BCA FROM DIHE-JIMS Noida:

1.Digital Marketing Manager: As a Digital Marketing Manager, students are able to use various Digital Marketing Platforms and apply the concepts of SEO (Search Engine Optimization), SEM (Search Engine Marketing). Students are able to develop various keywords and use those keywords necessary for Search Engine Marketing.

2.AI (Artificial Intelligence) Specialist: Artificial Intelligence has made the tasks easier. As an AI specialist, students are able to develop various AI tools to be used in different industries as per requirements. Students are able to access analytical reports easily through AI tools, which take more time manually through other Data-Mining techniques.

3.Data Scientist: Students are able to join as Data Scientists after pursuing BCA as they learn various languages like C++, JAVA, PYTHON etc. in their curriculum. They also learn about various Database Management techniques.

4.Social Media Manager: After pursuing BBA, BCOM and BAJMC, students can join the organizations as Social Media Managers. As Social Media Managers, they are required to create content and publish the content on various social media platforms like LinkedIn, Facebook, Twitter, Instagram etc.

5.Marketing Professional: After pursuing graduation, students can join Marketing as a Profession, in which they can join various sectors like Insurance, FMCG, Banking and Retail Sector.

As there is no end to the Technological Advancements, technology is developing day by day, due to which the competition is increasing in the marketplace. It is very tough for the organizations to survive in this competitive environment. To survive in such scenario, companies’ expectations are increasing. So to meet the companies’ expectations, DIHE-JIMS Noida is providing ample amount of opportunities to its students to attend different application based workshops, industry guest lectures and industrial visits. After attending all these, students are able to crack job interviews and perform their job responsibilities.